The Development Strategy Research On Steel And Iron Industry Of Chongqing Iron&Steel Company

The competition is very intense in international and domestic steel market because of the influence of supply and requirement. In the so bad marketing environment, if the domestic steel enterprises can exist and develop, the key is that there is core competitive power and support competitive advantage or not. Therefore it is a first task to regard strategy administration and foster and step up the core competitive power for domestic steel enterprises.Present, China's iron and steel industry is advancing greatly in current good macro-economic circumstance all over in China, and meanwhile, also suffering difficulties, such as acute marketing competition, lacking of resources, rough material prices rising, costs increasing, power shortage, etc. Therefore, benefits and difficulties, opportunities and risks are mixed.This article summarized the predominance and the inferior position after researched the basic situation of Chongqing iron&steel company limited. And analyzed the interior and exterior environment, also had an anatomy of opportunities and challenges that we would face to, after that, in term of Chongqing steel& Iron Company. to take enterprise strategies into effect will have realistic significance on framework, adjustment, technology transformed, internal reformed,enterprise's management and the long -term stable development, on the base of strategic assume of development in CISC will be brought forward.This article analyzes the internal&external environment of a corporation, uses the environment analytical, value chain, industry analytical and gives an opinion go internal&external environment under the evaluation. A stratagem of corporation's development was brought forward after considering the actual instance. For Chongqing steel& Iron Company to take organization strategies into effect will have realistic significance on framework adjustment,technology transformed,internal reformed,enterprise's management and the long -term stable development. Although this paper is just an introductory discussion, it can act as guidance and reference for the research of Chongqing steel& iron company limited development.