The Research On Marketing Strategy For Valin LY Steel Company

With the gradual perfection of market economy system,the steel market competition more intense,Valin LY Steel Company is under the double pressure from domestic and international market,"Shuangling" brand products are facing difficulties in marketing,and so threatening the survival and development of enterprises.In order to solve the current crisis,to win the initiative in the fierce competition in the market,Special study of marketing strategy of Valin LY Steel Company.In this paper,combined with the theory of marketing strategy,macro environment of Valin LY Steel Company and Industry and competitive condition and the management status are analyzed.Then,according to the problems in marketing from product,price,place,promotion four aspects put forward the marketing strategy,the main technique is to optimize the combination of original products,take a differentiated product strategy.Last,this paper from strengthening the marketing team building,improving customer service system and so on puts forward some measures to ensure the implementation of marketing strategy of Valin LY Steel Company.In order to improve the enterprise marketing situation and improve the competitiveness of enterprises.In this paper,using the marketing management theory has carried on the elaboration to the marketing strategy of Valin LY Steel Company,not only analyses current situation of marketing,the marketing strategies,but also put forward some measures to ensure the effective implementation of the strategy.Through the study of this paper,In order to provide a useful reference for Valin LY Steel Company are better to take the right marketing strategy in the fierce competition i n the steel market and continue to maintain the dominant position.