| Enterprise strategy is the direction and strategy of development and competition. Then, in twelve during the economic slowdown, pay more attention to the quality of growth condition, how consider the situation, timely transformation of enterprise development strategies, make the enterprise sustainable development has become the key to enterprises’strategic management.Shaanxi iron and steel group was founded in2009, is in the integration of Shaanxi Longmen iron and Steel Group is established on the basis of the existing Dragon Steel Corporation, and Hanzhoung iron and steel company two holding subsidiaries, and a branch of Hancheng. Taking as a strategic object of study, analysis of the organizational structure of the enterprises, production capacity, product sales, raw materials and procurement capacity. And the iron and steel industry development situation undertook thorough analysis, summed up the current iron and steel industry development trend. And the economic environment, technology environment are analyzed. Further, using the SWOT analysis method of Shan steel group advantage, opportunity, threat, disadvantages are summarized. Shan Steel Group currently facing fierce market competition, the original fuel prices, the transformation of the development pattern of the pressure, on the basis of this, an explicit formulation of Shaanxi iron and steel group development direction, target and principle of management. And then make the vertical and horizontal integration strategy, and in the overall strategy framework, offerred low cost strategy, differentiation strategy, and focus strategy. Overall, the steel group should take the road of strong science and technology enterprises, promoting the improvement of product quality, implementation of product structure adjustment, to occupy the market, improve the competitiveness of enterprises, resist market risk.Hope that through this research analysis, enterprises can provide accurate basis, to promote enterprise strategy implementation, as well as other iron and steel enterprise strategic research provide the reference. |
