The Private Enterprise Crisis Management Strategy

The private enterprise is an important part of the economy, for the developmentof economy make significant contributions. But, with the development of integrationof the world economy, with the reform of the economic structure, private enterprisesare facing more and more and more complex problem development externalenvironment, market competition is increasingly fierce. The number of privateenterprise, small scale, short life, there exist the financing difficulties, familymanagement, vicious competition. Because too many private enterprises pursuit ofshort-term economic benefit, ignore the enterprise crisis management, plus the fastchanging external environment, the enterprise crisis probability is very large. And ina crisis in front, a lot of private enterprise is because can’t properly deal with theenterprise crisis and to perish. So, the private enterprise to get healthy, sustainabledevelopment, we must attach importance to the enterprise crisis management. Thispaper is the private enterprise crisis management research, in hopes of privateenterprise to provide the reference crisis. This paper first chapter for introduction,including the background, the purpose and significance of the domestic and foreignliterature review, the thinking, the method, the basic framework and the innovationof this article and the insufficiency. The second chapter for the private enterprisecrisis management related theory, mainly is the crisis and the definition of enterprisecrisis, the private enterprise connotation and the characteristic, the characteristics ofthe private enterprise crisis, the private enterprise crisis management, the definitionof enterprise crisis management of the five competitive forces model. In the thirdchapter for the private enterprise crisis management situation. The fourth chapter ofthe group of reason for crisis management case analysis. This paper focuses on thefifth chapter, mainly from the enterprise strategy, enterprise culture construction,enterprise system construction, enterprise organization construction, enterpriseresources guarantee and enterprise crisis public relations is expounded in privateenterprise strategy to deal with crises. The enterprise crisis management fivecompetitive forces model theory and reason of the group of crisis management case two aspects, and the combination of the private enterprise how to deal with the crisiswere put forth.