Private Enterprise Crisis Management To Explore

Over the past 30 years of reform and opening-up, China established the socialist market economic system progressively. The non-stated economy developed rapidly from nonexistence to existence, from weak to strong. It becomes the important component of national economy and also becomes main strength that supports the rapid, steady growth of national economy.While Non-state Run Enterprise playing a more and more important role in our national economy, certain questions still exist in its own. A subject matter among these is that the Non-state Run Enterprise is short-lived. About 150,000 of Non-state Run Enterprise arise every year but 100,000 of them bankrupt at the same time. Their average life period spans 2.9 years only.Against the characteristics of the Non-state Run Enterprise, such as being short-lived, in small scale generally, this article manages to adopt document Analysis, comparative method, the method of summing up, deducing, analyzing, comprehensive logic to discuss the methods of Enterprises Crisis Management which can be easily accepted by the general Non-state Run Enterprise.First, the research reviews the fundamental knowledge in crises theory and enterprises crisis management theory in order to emphasize the crisis management theory suitable for Non-state Run Enterprise. Second, the article regards phenomenon of enterprises crisis as the starting point, makes a key line of its formative cause then divides it into two main factors: the surge of the External Environmental Factors and exposure of the Internal Factors' hidden contradictions. Third, the research manages to discern enterprise crisis through the analysis of the sub-factors described above. In conclusion, the article gets the common methodology of Enterprises Crisis Management which can be easily accepted by the general Non-state Run Enterprise. Its characteristics are modularized as early warning, tactical defense, routinized treatment and withdraws. Finally, the article gives several cases to show the application of Enterprises Crisis Management used by Non-state Run Enterprise.