The Research On Development Of Green Food Export Trade Of Heilongjiang Province

In recent years, with the improvement of peoele’s living standards and awareness of environmental protection, the food requirements of the countries in the world is getting higher and higher. It is also consistent with interests of the people, and to some certain, green food production is satisfied with people pursuit of health dual purpose of longevity and protection of environmental resources. In the domestic, with the development of agriculture and the whole national economy, the gradual improvement of the living standards of residents, food consumption is change from subsistence to a quality-oriented, we are all hoping the consumption of green food. Abroad, green food consumption is already the trend of world food consumption structure change. However, the expansion of the international market consumption does not mean a good market opportunity, the emergence of green barriers became the main factors affecting the export of green food in China. In the country, some green food export enterprises lack the concept of international marketing and international market, resulting in a decline in export product mix imbalances and export market share. Heilongjiang Province is a large green food production, it is has natural comparative advantage relative to other provinces, under the new situation, it must seize trade opportunities, constantly improve the quality of green food, grasp the green food foreign sales channels, accurate the international market positioning, and thus add green food marketing. The development of export trade can increase farmers’income and expand the scale of agricultural area, which also promotes sustainable economic development of Heilongjiang province.Fist of all, this article is introduce the background of the writing, research of meaning and purpose, green food at home and abroad, and the method and content of this thesis; The second chapter briefly describes the difference and contact between pollution-free food, green food and organic food, and discusses the basic theory of the export of green food, these theories laid the theoretical foundation for the full text of writing; The three chapter analyzes the current situation of the development of green food export trade in Heilongjiang Province, base on present situation of especially the problems exist in export of the green food development, and on self-sufficiency in the situation in the province, location, and other factors. It is described in the development of green food in Heilongjiang Province has advantage; The fourth chapter analyzes the factors that influence the development of green food export trade in Heilongjiang Province, and consider the green food export trade from both internal and external factors. Export enterprises must consider these factors on the export trade; The five chapter is empirical analysis, the green food exports are influencing by many factors, this chapter is select a few quantifiable variables in regression analysis, the results is intermediate grade or higher employees, enterprise domestic loans, urban residents per capita disposable income, the impact of the Russian exports and the RMB exchange rate on the export of green food is positive. Intermediate grade or higher employees, enterprise domestic loans and RMB exchange rate levels on the independent variables is more significant, the correlation coefficient is relatively large.This article analyzes green food export trade status, problems and influencing factors. The sixth chapter suggests the measures to promote the export of green food in Heilongjiang Province both the angle of government and enterprises. Government countermeasures are that often contact with other the government and correct more trade opportunities, improve the green food quality and safety management system, improve the circulation system of agricultural products, the introduction of measures to encourage more export measures and so on. The corporate response is to increase green food brand building, a clear market positioning, strengthen the impact as well as to the direction of international development cooperation and competition between enterprises.