Network Marketing Strategy Research Of Xinhe Company In Hunan

Hunan Xinhe Precision Machinery Co., Ltd. is a professional manufacturer ofnon-woven processing and automatic mask equipment and non-woven products. Itsstrong technical force, more than10national patents for inventions, with a strong R&D and manufacturing capabilities. China’s traditional enterprises in the developmentof network marketing has unique advantages compared to other companies because ofits complete industrial chain, can quickly achieve industry innovation. In view of this,the network marketing traditional enterprises can reduce operating costs, expandmarket reach, facing the country, the traditional enterprise-oriented developmentaround the world. With the increasingly fierce competition in the machinery industry,many companies will be more and more attention to the network marketing. The SMEnetwork marketing prospects are still very good. Machinery industry business ownersduring the e-commerce activities blindly follow the trend of the phenomenon, manybusiness owners know the first thing about the network, and the network is weakawareness, website maintenance and network information processing is not timely,this will bring a lot of losses. Machinery enterprises to enhance the competitivestrength, out of the development difficulties, then the appropriate network marketingis a breakthrough in the development of the company. Only familiar with networkmarketing, understand why do network marketing, understand the company’s networkmarketing how to do in order to better network marketing for the enterprise, ratherthan blindly follow the trend of network marketing has become a decoration.The first part introduces the topics of the background and foreign and domesticnetwork marketing profiles are described. The second part of the research and analysis,including: the concept of network marketing, network marketing features, thetheoretical basis of network marketing, the concept of network marketing strategy,network marketing strategy, network marketing theory and network marketing theoryand traditional marketing theory are compared and analyzed. The third part is basedon the analysis of network marketing theory, proposed Hunan Xinhe how networkmarketing In this section, Hunan Xinhe a brief introduction, and then elaboratemachinery industry network The present situation and problems of marketing andHunan Xin co-market with internet marketing analysis, and finally Hunan Xinhenetwork marketing and external environment analysis and SWOT analysis. The fourth part is in front of theoretical basis and on the basis of analysis of their industry HunanXinhe, Hunan Xinhe network marketing strategy. In this section, first determine the ofthe Hunan Xinhe network marketing target, and Hunan Xinhe target market analysisand positioning, and then provides an overview of the choice of network marketingstrategy, and concludes with a specific network marketing program. The final part ofthe text Hunan Xinhe network marketing the implementation of safeguards, includinghuman security, system security and network marketing expenses budget.