Research On Project Management Of Beijing Hyundai130Press Conference In Xinguangda Nanning Company

Through many years’ development, China’s automobile market has been the fastest developing and most competitive market in the world. Project management on automobile marketing is now becoming a new management model for scientific management in automobile industry. Marketing-oriented project management model uses marketing system as intermediary, combining with ideas and objectives of project management, using project management methods to analyze, identify and evaluate all marketing activities. The research objective of this paper is a new car press conference by Xinguangda Company for their new car130, including project planning, implementation, monitoring and ending work. The paper considers the press conference as a complete project fully using various planning and controlling tools in project management, and forms a model to satisfy developing demand for enterprises, thus to promote sustainable development of the enterprises and bring more economic benefit.This paper uses Xinguangda Nanning Company as an example, analyzes demands from manufacturers and business departments, proposes project objectives combining with corporate image forming and increase of sales, uses theories of scope management and communication management, breaks down job tasks, coordinates conflicts existed among team members, and draws up activity planning. The company carried out process control for each segment during implementation and controlled process, including pre-promotion and staff training, solve emergency and problems promptly. The company tried to make the new car press conference as a project in order to specify management work and obtain strong operability. Finally, the project team summered up the project after finishing the press conference, achieved expected objects, and concluded a model of project management for future use.