Based On Tourist Perception Of The Dongxing Pingfeng Rainforest Park Tourism Image Construction Research

In era of experience economy, a puzzled how to close to nature, adventure and challenge themselves as the theme of new special tourism project——drifting which is accepted people’s favor. Drift movement is a kind of outdoor sports that near misses, tourists participatory water directly to. Drifting tourism as the special sports tourism activities is a self-service tourism activities blending natural environment, it is also special tourism activities between adventure tourism and ecological tourism. As more and more to rafting scenic area development and construction, drifting tourism has been an unprecedented boom. In view of this, this article in view of the drift scenic spot’s image building of Fangcheng Port as the research object, using the theory of customer perceived value, Tourism Destination Image System (TDIS) theory, the psychology and behavioral science theory, the marketing communication theory and related theoretical basis, based on development and resources of the local actual situation, the case research object with the DongXing PingFeng rainforest park for field investigation, through interviews and questionnaire survey to obtain visitor perception of first-hand information, in order to advise Fangcheng Port’s drift scenic spot tourism image construction, promote the development of scenic areas and the city’s tourism.This paper first on the domestic and foreign tourist destination image and tourist perceptions were reviewed, and introduced the related concepts and theoretical basis. Then, in view of the empirical analysis about the DongXing PingFeng rainforest park, to the tourists play drift scenic spot and participate in the activities of questionnaire survey, and then to the collected data using the method of mathematical statistics analysis, draw tourists to the scenic area tourist image perception factor, the degree of attention, from high to low, respectively is the humanities and management awareness, environment and safety awareness, basic tour service awareness, related tour service awareness. Finally, DongXing PingFeng rainforest park image location, according to the TDIS theory put forward countermeasures for tourism image design and promotion means, develop scenic attraction and competitiveness, and to provide reference for the construction of other similar scenic areas.