The Research And Plan Of Tourist Products And Promotion Mix For Guangxi Medicinal Botanical Garden

Park tourism is a part of tourism industry, and it is also a developing trend of deep tourism. The development of Medicinal Botanical Garden is based on the following conditions: reasonable plan of tour; attractive combination of tourism products according to the demand of market; refer to the market situation and the combination of tourism products, usage of relevant sales promotion is needed.In this paper, the analytical investigation is referred to the theory of tourism products and a large number of document literatures. This paper mainly researched and discussed about Guangxi Medicinal Botanical Garden according to the concept of sales promotion, the format and stratagem of combination, actual situation of Guangxi Medicinal Botanical Garden and analysis of tourist resource. The plan of sales combination and tourism products for Medicinal Botanical Garden are presented, which is based on the general scheme of Medicinal Botanical Garden tourism, marketing scheme of tourism products, and the theories and methods of tourism products and promotion mix. Five tourism product lines of Medicinal Botanical Garden are also presented, including deep analysis of each product line and the level system of tourism products. The goal, stratagem and principle of promotion mix, and the advantages and plan of four main promotion methods are discussed according to the theory of tourism products. Finally, Objective-task method is used to estimate three television advertisement funds of objective markets. I personally hope this paper may help the tourist development of Guangxi Medicinal Botanical Garden, and meanwhile, it may be the useful reference for the planning of tourism products and promotion mix in relevant industry.