Study On The Study Tour In Liuyang City Decorative Botanical Garden

With the rapid development of the tourism industry, the forms of tourism has become increasingly diversified and personalized. Study tour as a new form of tourism is more and more favored by people especially for young students, how to resolve the current product of study tour is not rich and the tourism lack of knowledge experience problems. Study tour has become an important subject to study. Botanical Garden is the collection, cultivation, introduction, domestication, researchers a variety of plants place, an important base for protection of biodiversity and scientific research, how to further the protection of botanical gardens, research, education, tourism and other functions, so that to become a true botanical garden study tour destination, which is to promote sustainable development of study tour as well as the Botanical Garden has an important theoretical and practical significanceIn this paper, the combination of study tour and Botanical Gardens, in the previous theoretical research and practical work based on the use of literature analysis, questionnaires and field studies, SWOT-PEST analysis, viewing of Liuyang City Decorative Botanic Garden Study Tour's theory and development the exploratory study:First of all, the historical development conditions and Research Review of at home and abroad of the botanical gardens, study tour as well as botanical gardens study tour, defined the Botanical Garden and study tour connotation of the concept, pointed out the Botanical Garden study tour's necessity and urgency. At the same time, preliminary analyzed the botanical gardens study tour's the theoretical basis and the dynamic mechanism, provided the necessary theoretical basis for the study of botanical gardens study tour.Secondly, analyzed the resources of the Botanic Gardens study tour and source markets. Based on "tourist resources classification, investigation and evaluation of GB/T18972-2003", combining the characteristics of botanical gardens, botanical gardens study tour made suitable for the classification of resources, that is divided into static study tour resources and operational study tour resources, a total of 7 major categories and 23 sub-types, and a comprehensive evaluation; At the same time, from the point of view of tourists on the Botanical Garden study tour analysis of source markets, the tourist resources of the Botanic Gardens and study tour's content-aware product development; study tour in the Botanical Gardens the development of conditions on the basis of SWOT-PEST analysis.Finally, Liuyang City Decorative Botanic Gardens study tour's substantial evidence research. Based on its study tour resources and customers to conduct comprehensive evaluation of the market analysis, Puted forwards the countermeasures of Liuyang City Decorative Botanic Gardens study tour, that is, to further development of core products of study tour, increase infrastructure construction, improve the tour guide system and to strengthen marketing, improve the management level.