Visitors To The Satisfaction Survey Research In Hunan Forest Botanical Garden Landscape

Botanical garden as an important part of urban green space system, plays an important role in dealing with the problem. As the most important part of the botanical garden landscape, plant landscape is to improve the natural environment, to create a good visual perception, increase environmental view and admire a gender, form rich landscape effect, provide shade for people, places and services space, and so on. And now into the new century, "human" rights and interests of the demand increasingly prominent, people all kinds of experience satisfaction deserves more attention.This study adopt American customer satisfaction index (AC SI) theory and model, combined with the attributes of botanical garden and the botanical garden plant landscape characteristic attributes and tourists, research on the analysis of the forest botanical garden of Hunan province tourist satisfaction of plant landscape.Built in hunan forest botanical garden plant landscape tourists satisfaction evaluation model, the visitors to the botanical garden landscape factors affecting perceived satisfaction Howard is divided into travel benefits, ecological awareness, aesthetic perception,4 most social awareness, at the same time to join the tourist satisfaction, positive effect as the result variable. Secondly, based on the botanical garden plant landscape botanical garden landscape features and tourists satisfaction model, established the botanical garden plant landscape visitors’ satisfaction level 3 assessment system, and using fuzzy comprehensive evaluation to evaluate system; Finally, by the hunan forest botanical garden as an example to verify this assessment system.Data through SPSS 19.0 software analysis, it shows that the source of tourists in the region, age, level of education, occupation, income, etc, to present diversity. Visitors to the plant landscape of satisfaction and gender, source of tourists provinces, level of education and income levels. Female tourists, by a higher education level, income is higher and provincial requirement for plant landscape is higher, low satisfaction of plant landscape. Measurement data of index factor analysis processing, get the project layer factor positive effect, tourist satisfaction, social awareness, travel benefits, aesthetic perception and ecological awareness of factor weights were 0.22, 0.18,0.17,0.15,0.15,0.13. Fuzzy comprehensive evaluation to the questionnaire data to draw tourists travel benefits, ecological awareness, aesthetic perception, social perception, overall satisfaction and positive effect of the fuzzy Numbers were 3.73, 3.24,3.36,3.72,3.5,3.52. Botanical garden for the satisfaction of plant landscape of fuzzy number P,3.45. The satisfaction of plant landscape in hunan province’s botanical garden in fuzzy comprehensive evaluation results for satisfaction.