A Study On Development Strategy Of Guangxi DK Company

Faced with the improving of socialist market economy and the competitive business environment, the significance of scientific and rational development strategy and planning to Guangxi DK Company’s developing is gradually coming up, and even to a certain extent, the form of company development strategy will be related to the survival of the company. Obviously, drawing up correct development strategy programming and implement measure, and then achieving optimal allocation of resources, so that Guangxi DK Company enhances competitiveness, it is the main aspect which will compete in the future. It is not only a mainly successful factor for Guangxi DK Company, but also has some reference for other small commercial real estate company.This article will start with expounding basic theory of enterprise strategy, then, conduct a comprehensive and in-depth study on the development strategy of Guangxi DK Company. Specifically, in accordance with the "issue-analysis of problem-solving questions" ideas, first of all, this paper analysis Guangxi DK Company’s external environment, including macro-environment analysis, competition analysis, industry analysis and comprehensive analysis of the external environment. By using an external factor evaluation matrix evaluation, this paper analysis external opportunities and threats Guangxi DK Company; Second, this paper continues to analyze the internal conditions of Guangxi DK company, including existing resources and development capabilities, the company value chain, comprehensive analyses of core competitiveness and the internal environment, enterprises with internal factor evaluation matrix analysis of strengths and weaknesses, in order to identify the key factors affecting the future development of the company; Finally, with QSPM strategies and SWOT analysis, this paper dissects the Guangxi DK company strategic choice and strategic measures, in order to put forward practical development strategies for Guangxi DK company.On the basis of combining QSPM matrix analysis and alternative strategies for programmed implementation difficulty, execution risk and effectiveness of implementation, this article selects two strategies for Guangxi DK company:(1) introduction of strategic partner strategic (2) brand strategy. And as a result, this article makes development programmers related to the implementation of the strategy:develop clear strategic planning and positioning, establish a correct concept, strengthen brand building, to encourage employees to participate in, building a business vision, and improve human resources management, to retain talent and the establishment of the excellent corporate culture.