Research On The Stratagem Of Development Of G Futures Company

It has been more than 10 years since G Futures Company was founded in 1996.It went through the reconsolidation(1993--2000)and the development(2000--2007) periods of the futures market.Even through the global financial crisis has brought many uncertain factors to the development of Chinese economy,but as for the futures market,it's a precious time to grow.For the practical need of a healthy and sustainable development,it's an inevitable choice for G Futures Company to work out new company strategies,classify the business sections and give a guidance to future development,which,is to meet the challenges of the changing external environments and the increasingly powerful stockholdersThere are all together six parts in this paper.Part1,Prolegomenon.It suggests company basic information,summarizes strategic theories and proposes research methodology on this thesis.Part 2,Analysis to the external competitive environment by using PEST,Michael Porter's Five Forces Model,and market environmentPart3,Evaluation of the internal environment.Detailed analysis of the overall development of the company,including the products,customers,channels and internal resource to help the company know its own strength and weakness.Part4,Analysis and research to the company's advantage and disadvantage, under threat and opportunitiesPart5,Plans for the future development.Clarify the strategy position and goals of the company and bring out the missions and expectations and key values of the company.Explain the task of the second period development and key steps to accomplish the task.Part6,Detailed requirements and steps to carry out the strategy.It also states the important measures to be taken for the success of the strategy...