Research Of The Path To Enhance The Control Power Of TCM Chain

Objective:At present,our country is in the new stage of accelerated development of modern industrial system and optimization and upgrading of economic system.This development background puts forward new requirements for improving the modernization level of the industrial chain and consolidating the industrial chain of control power.In this paper,the agricultural industry chain management theory,supply chain management theory and industrial organization theory were used to analyze the development status of the TCM industry chain,identify the vertical control problems of the TCM industry chain,and find ways to improve the control power of the TCM industry chain,so as to provide new ideas for the transformation and upgrading of the TCM industry chain and the high-quality development of the TCM industry.Methods: On the basis of literature research and field investigation,16 indicators were selected from two levels of upstream driving force and downstream driving force to construct an evaluation index system of control power of TCM industry chain.Based on the data of the questionnaire survey of 101 Anhui pharmaceutical enterprises,the empirical analysis of the control power of TCM industry chain was carried out by the factor analysis method,and the control power of TCM industry chain was evaluated from the comprehensive and hierarchical perspectives according to the scores of each common factor.On this basis,the theoretical model of influencing factors of controlling power of TCM industry chain was put forward,and multiple Logistic regression was adopted to analyze influencing factors of controlling power of TCM industry chain,so as to complete the evaluation and identification of influencing factors of controlling power of TCM industry chain.Conclusion:In the empirical evaluation of control force of Chinese medicine industrial chain,the comprehensive evaluation showed that Dendrobium Huoshanense had the strongest comprehensive control force.From the stratified evaluation,the enterprise driving force of Dendrobium Huoshanense,Huangjing and ganoderma lucidum cultivars was the strongest,and the enterprise driving force of Dendrobium Huoshanense cultivars was the strongest.In the empirical analysis of influencing factors,the internal factors such as the enterprise’s information acquisition ability and enterprise resources had a positive impact on the industrial chain control of Anhui pharmaceutical enterprises.Such externalities as market dynamic factors negatively affect the industrial chain control of Anhui pharmaceutical enterprises.Suggestion: Based on the perspective of Anhui pharmaceutical enterprises,the control of industrial chain should be enhanced from "multi-loop,multi-chain and multi-layer",and the multi-link control should be carried out from strengthening the breeding and promotion of superior varieties of Anhui pharmaceutical,promoting large-scale standardized production,expanding sales channels and markets.Improve the interest linkage mechanism,promote the construction of logistics park and improve the production and marketing information system and other multi-chain control;Promoting the coordinated development of TCM industry,promoting the expansion and extension of TCM industry chain and promoting the integrated development of TCM three industries and other multi-level control.From the perspective of the government,we should improve the control of the TCM industry chain by improving the support of policies and institutions,promoting the communication and cooperation between government and enterprises,expanding investment channels and strengthening the guarantee of industrial factors,so as to promote the high-quality development of the TCM industry.