| The importance of enterprise culture for building core competitiveness of enterprise has obtained recognition and value by management theory and practice communities, how to enhance enterprise’s core competitiveness through strengthening enterprise culture building is also the topic at the forefront, which has been exploring by management scholars and practitioners, the relevant research results have been very rich. However, the existed researches have not yet formed systematic and unified viewpoint to inherent correlation mechanism between enterprise culture and core competitiveness, thus it is not conductive to enterprise management targetedly enhance core competitiveness through building enterprise culture. For this reason, it is necessary to more deeply explore the important issue:what ways and mechanisms are used by enterprise culture and core competitiveness to mutually contact and play roles.The paper carries out theory and practice analysis to the relationship channels between enterprise culture and core competitiveness from four levels of spirit, system, impage and social relations based on theoretical studies results of domestic and foreign scholars on enterprise culture and core competitiveness, and M company’s management practices. The full text is composed of five parts, first, asks question based on theory and practice background, clears thesis objective and design research ideas. Second, deeply discusses the meaning, feature and structure of enterprise culture and core competitiveness, proposes relationship model and theoretical viewpoint between enterprise culture and core competitiveness from structual dimension, and thinks that:enterprise culture establishes relation and realizes interaction with core competitiveness’s innovation ability, control ability, operation ability and adaptive capacity through enterprise spirit, enterprise organization system, enterprise representation and social relations, and carries out dialectical analysis to relationship and action of these four levels, to refine positive factors of enterprise culture affecting core competitiveness. The third part carries out finishing and case anatomy to M company’s enterprise culture building practice and core competitiveness performance according to thesis framework based on M company’s management practices, and carries out practice test to theoretical viewpoint proposed in Part Two. The fourth part proposes enterprise culture building optimization plan based on M company’s purpose of enhancing core competitiveness, on the basis of theoretical discussion and case analysis of Part Two and Three to enterprise culture and core competitiveness relationship four levels’ contact channels and mechanism of action. The fifth part is the conclusion of full text, summarizes basic ideas of this paper, and points out the direction need to continue thinking. |
