Methods Of Yunnan Unicom Business Hall Site

Along with the reform and development of China’s telecom industry, has now formed China Telecom, China Mobile and China Unicom three enterprises as the main body of the telecom competition. In the fierce market competition, to obtain the competitive advantage, enterprise needs to improve its operational efficiency, and improve its management method. Business hall as the bridge and link between telecom operator and its customers, is the main way for enterprises to expand the market, and serve customers. Locating the business hall to the best site, which can not only improve the efficiency and benefit of business hall construction funds for the enterprise, but also can improve the existing channel, help to set up the sales and service system.Starting from the actual situation of Yunnan Unicom, location problem of Yunnan Unicom business hall has been studied, by analyzing the existing problems, and according to the competitive facility location theory, the trading area theory and the grid theory, a set of business hall location process and operating method has been designed. Research is carried out in the following way:First of all, the business hall location problem is divided into business hall planning and business hall location two steps to carry out. The city regional to be researched is divided into the grids, the quantity and distribution of business hall requirements in the grid can be calculated according to the business goals of the grid, which is called business hall planning. And in the business hall planning guidance, the business hall location in the grid can be carried out.Secondly, the index system of business hall site evaluation is built. Distinguish influent factors of business hall location between " location " and " point", and ascertain these factors." Location " factors include regional population, economy, competition and other factors where the business hall locating;" point" factors include such as the traffic, customer flow and property condition in which address the business hall locating. Then, based on these factors, design the location evaluation index table and on-site assessment questionnaire. The use of GIS (Geographic Information System) technology helps to mark related information points in the map within the radius of the business hall, such as the enterprise own channels, rival outlets, as well as schools, hospitals, stations, supermarkets and other possible source which can bring customer flow for business hall.Finally, design the evaluation index system of business hall performance, which is divided into benefit evaluation which forcasts the business hall’s benefit in the future, and performance post assessment as a tool to test the business hall’s benefit and performance which already in operation. Benefit evaluation of business hall forcasts future earnings from the economic angle, and determines whether the location plan can be passed; performance post assessment of business hall in operation tests its total performance according to its key functions. And the business hall functions usually have sales, service, publicity and experience.