The Location Research On Bussiness Hall Of China Unicom Yunnan Branch

There is an old Chinese saying’’一步差三市”,which means sales are likely to vary thirty percent even among neighbor stores. Business hall location has the characteristics such as large investment, long periodicity and inflexibility. The business hall location is not only related to a company’s input and output, but also can reflect a company’s management decision.Self-built proprietary business hall of China Unicom is a place to provide business consulting, complaints, after-sales, terminal sales and telecommunications services. Reviewing the past studies, people was mainly concentrated in the business hall service management, marketing channel construction, promotion, etc. There was little research on business hall location, but the location of the business hall construction is very important for operators. The location will directly affect the service quality and cost. Reasonable location can reduce enterprise operating costs; improve service efficiency and user’s satisfaction. Finding out the main factors which can affect the location of the business hall, has became an important work to help enterprises to strengthen meticulous management.In this paper, based on the research of predecessors, I established an evaluation system of Yunnan Unicom business hall location. I used comprehensive evaluation as the main methods, and also used qualitative and quantitative research methods. Through on-the-spot investigation, I obtained first-hand information and data, as the basis of system analysis; I Used the analytic hierarchy process (AHP) to determine the index weight; Then used the mathematical model to analysis.By the field investigation on eight self-built proprietary business halls of Kunming Unicom, I summarized past data, used the analytic hierarchy process (AHP), set up evaluation index to evaluation and comparison, and put the result in eight business halls, then test the effectiveness of the model. Finally, I used multiple regression method to guide me to choose the new business hall location.