Study Of Daiken Company Marketing Stategy In China

Based on Daiken industrial company in China to build company strategy as the research object, combined with corporate strategy and marketing strategy research theory and tools, first of all for Daiken industrial companies in China in the development of the external environment for the analysis and summary on the level of corporate strategy, and then analyzes its marketing strategy, and on this basis should be made clear Daiken industry company’s corporate strategy, and its deficiencies, as China entering the WTO, more and more foreign companies enter the Chinese market, and bring advanced technology at the same time, the management and we need to learn from experience. Especially small and medium enterprises like Daiken industrial company, more suitable for domestic small and medium-sized enterprise analysis and study.Based on the many small and medium-sized enterprise faced in the process of development of diversification and specialization of choice of time, I hope this article can bring to small and medium-sized enterprises operator must be used for reference, so as to contribute to the economic development of China...