Marketing Strategy Research Of Shanghai Volkswagen Of South China Sales And Service Center

China has become the world’s first automobile production and marketing power, andbecome a global all big automotive consumer market. The stagnation in Southern Chinasales service center as the Volkswagen company responsible for Guangdong, Fujian,Hainan provinces automobile sales and service, is an important mechanism ofVolkswagen sales in the Southern China area. How to strengthen and improve sales andservice center in Southern China marketing management, improve sales performance andmarket share is a major practical significance research propositions.Based on the data and data collection methods, linking theory with practice, thispaper describes the marketing management of the research object Southern China salesservice center, and in combination with the relevant theory and PEST analysis, includinganalysis of wave five model, SWOT analysis method on the macro environment ofSouthern China sales service center, marketing management industry environment andinternal environment for analysis and argumentation, systematic, and ultimately chooseand make the marketing development strategy of Southern China sales service center ofcurrent marketing situation, at the same time the implementation of methods and strategiesare proposed with body. Although the theory and practice of many current domestic andforeign related marketing management, but the specialized research on marketingmanagement in automotive sales branches are relatively small, so this paper should has acertain novelty in theory, believe to be able to provide a small contribution to the study ofenterprise marketing management of automobile in china.