BioBIZ Bussiness Center Marketing And Sales Strategy Study

Business Center is an office in the form of rent rise in Europe, can provide serviced offices for SMEs by professional companies operating management, virtual offices, meeting rooms and other high-quality office space and business services. Currently, the office market in Suzhou City in recent years has been showing more than the demand for rental business into the mainstream of development. At the same time complicated by other factors increase the business center leasing business uncertainty and risk. Paper BioBIZ Business Center, for example, using the theory and methods of marketing, focusing on macroeconomic policy in the current market conditions and how to analyze characteristics of the project, adjust marketing ideas, choose marketing tools, innovative marketing strategies to achieve product sales, the largest the creation of economic and social benefits, and make feasible suggestions for BioBIZ business center marketing and future development.Firstly, in theory, based on the analysis of the marketing environment BioBIZ business center. BioBIZ business center located in the Suzhou Industrial Park Bio Bay A1 administrative building, located in the southern Dushu Lake Science and Education Innovation Zone. This paper analyzes the macroeconomic environment BioBIZ business center, that is, from a political, economic, social and technical four angles BioBIZ business center faced expand marketing macro environment analysis. Then discusses the competitive environment Porter’s five forces model BioBIZ business center, including the existing competition, supply bargaining power, bargaining power of customers, threat of potential entrants and substitutes threats.Secondly, the paper proposes BioBIZ business center marketing strategy. Paper presents the target market product strategy, combined with customer demand and BIOBIZ business in its own strength, BIOBIZ business center identified the characteristics of their products to be established, is the ability to provide a variety of services for the latter part of micro-enterprises and small and medium entrepreneurs, the paper through the analysis assess the characteristics of each market segment, attraction, combined with the strength of BioBIZ business center, and finally, the business center of BioBIZ marketing strategy development, including product strategy, pricing strategy, channels and marketing strategies.Finally, the paper proposes safeguards BIOBIZ business center marketing strategy implementation, first establish a customer-centric marketing concept, including the creation and deliver enhanced value for customers theories, in order to establish full marketing ideas. Secondly, we proposed the establishment of an efficient marketing organization, and then to strengthen marketing personnel training, the formation of a learning organization, and finally the sound science and effective marketing decision-making mechanisms and the promotion of enterprise culture construction.