Study On Development Of Jinmian Seed Corporate In Xinjiang

Faced with fierce competition in the seed industry, Xinjiang Jinmian Seed Co Ltd would meet newopportunities and challenges. Through combining strategic management theories and specific situation ofthe company, this paper will analyze the company’s external and internal environments, and identify thecompany’s strengthens, weaknesses, opportunities and threats, thereby put forward further developmentstrategies.The external and internal environments of the company as follows，first of all，the government is proneto provide policy advantages to seed industry. Secondly, the seed industry has the features of high industrybarrier, high enterprise investment, long new variety breeding cycle, and significant impacts from naturalenvironments, Porter’s five forces model is applied to study the intensity of competition in the seedindustry. Last, the Research&Development of new species ability is weak, financial operation ability isrelatively strong, Marketing&Sales and Human Resource are higher growth and upside potential.It firstly analyzes the company’s competitors in cotton, corn, wheat, sugar beet, rice and other seeds.Afterwards, a SWOT matrix is drew by analyzing the company’s internal strengthens and weaknesses, andexternal opportunities and challenges. Then reach the conclusion that Xinjiang Jinmian Seed Co Ltd shoulduse The national industrial and the XPCC policies to prove itself, actively introduce investors to expand thescale, and build contemporary company system.At last, an overall strategic planning is developed and the establishment of marketing mode based onservice is proposed, the corporation should enhance the R&D of new varieties and the breeding basetechnology level, implement the strategy of financial centralized management and so on. Meanwhile, wealso suggest the company establishing capital operating system, performance evaluation and other strategicsecurity measures to ensure a smooth implementation.