Research On The Management Behaviors Of Enterprise During The Development Of Modern Seed Industry

Seed is the most basic and irreplaceable agricultural production, and play a role ofcarrier in agricultural science and technology and a variety of agricultural production, andis an important factor to achieve sustainable development of agriculture. From2000"SeedLaw" promulgated decades, China seed industry innovation, ethnic seed industry both tobear change pain, also to resist foreign invasion are looking for a success path to improvingmarket competitiveness, sustained profitability, focused, achieve business goals. However,most of the seed company is positioning itself not accurate enough, resulting in behavior isnot clear, coupled with weak innovation, so business potential did not really play. Now,Governments regard the strengthening of Seed Science and Technology, Promote thedevelopment of seed industry, as an important measure for agricultural development.China’s seed market opening, the huge demand for the seeds to become increasingly thefocus of international competition in seed industry, seed industry is facing with the Chinesecapital, technology and business advantages of the international challenges of transnationalseed industry groups. Therefore, to ensure food security, modern seed industry must bedeveloped.This research is based on the current rapid development of modern seed industry, it lackthe background of in-depth system of seed industry operations at the agitation of the socialenvironment, and take Shandong Province Seeds Group Co.,Ltd. as an example whichchanges in the sustained and rapid development of property rights, profits increasing yearby year, Following the theoretical research and empirical analysis of ideas, through makinga research on pioneer of Shandong Seeds and multinational seed industry’s businessoperations, analyze its characteristics and evolution track the history of the modern seedindustry development in the business operations. Excellent corporate team has a clearmission and values, and its business practices are not just starting point for the pursuit ofprofit, but how to do things perfect, to achieve customer satisfaction in self-transcendence.Blue Ocean Strategy--China’s seed industry at this stage should be advocated. Proposed thedevelopment of national seed industry innovative path to the modern seed industry, thesupply side of the line of sight from the market towards the demand side, from the attentionand the actions of competitors than the super-shift value for the buyer to achieve expansionof business interests and social responsibility synchronous development, to safeguardChina’s food security.The seeds of special commodity, determine the seed industry in the interests of theexpansion taking into account social responsibility, social responsibility and business ethicsto some extent is particularly important. The moral goals and economic goals are notcontradictory, when companies realized the benefit of social welfare of its common pursuitof value enhancing, the natural increase in their economic interests. Standardized seed industry business practices related to corporate survival and sustainable development.Research enterprise behavior, can effectively regulate the seed business, to avoid or reducethe false kind of entrapping and harming issues.This research on the development of modern seed industry will supply an innovativepath which will provide seed industry theoretical guidance and policy support onsustainable development of the modern seed industry.