The Studies On Power Culture Of The Modern Shopping Space

Space is one of the basic form of social existence,as influence of the historydeterminism,space status has been ignored,it was often considered as stationary,single and close.Until the twentieth century60-70s,the situation has been broken,which published The Production of Space by Lefebvre and Different space of thetext and context by foucault,the space was considered as movement,multiple,open,then Harvey and Soja scholar injected new vigor into the space.At this time,thenatural attribute of space has been replaced of social attribute,it is the means ofproduction,which can produce a great value like the machine,and it becomes the toolof the capitalist society,especially the modern shopping space.In order to betterunderstand the modern city and our living conditions, the shopping space is a verygood point.A real modern shopping space was formed in the1950s,after the shoppingspace exists in not only natural geography level,but also a cultural phenomenon.Itmainly displays in:first,the shopping space present the kind of landscapephenomenon;Second,the shopping space tend to symbolic,and some even becomethe identity,the symbol of status;Finally,the shopping space is the experience.However,we explore carefully and will find that these features of the modernshopping space have great relationship with the power culture.The plasticity of thespace becames the important tool of power operation;The use of power is based onthe space.While entering the space,we will stop at the huge commodity system,areaddicted to the resplendent decoration,and are immersed in the invisible spaceexpierence,finally buy a lot of things.In fact,the perfect space landscape iselaborately layouted and modified to meet the various needs of the consumer,whichis the product of the capitalist ideology.In the capitalist society,the urban space to deconstruction and transformationis controlled by a dominant force,the capitalist constantly possess and shape space toget the leadership of the space,finally so as to realize their dominance.In the modernshopping space,this kind of control is not the violent or the compulsory means tooppress consumers to buy the product,but is based on the common advice ofconsumers to achieve the space identification,and a retail giant wal-mart shoppingspace is also achieve to control like this.From the macroscopic perspective,in theconsumerism background,the shopping space of involution,production andconsumption,and the global expansion;From the micro perspective,the disciplinebody landscape,the false consumption needs and the modified landscape space,inaddition the individual shopping experience,service experience and the leisureexperience,the power culture from the derivative to operation to penetration processis an invisible and mild manipulation.Therefore,we have a crush on modernshopping space,which is actually a modified and transformational social space,whileshopping,we shouldn’t blindly worship space,and turn the rational regression.