Study On The Culture And Communication Of Modern Shopping Center

With China's gradual transition from the “production society” to “consumption society”by riding the residual wave of the waves of the developed nations in Europe and the US,the “consumption culture” with a mixture of postmodernism has,blended with the senses of local heritage and imported elements,have yielded unusually brilliant results in the modern era,specialty among the youth group;and the increasingly perfected China's shopping centers as the physical form for the consumers entering the consumption world directly reflect the landscape impression of the modern consumption society,outline the charming perspectives of the consuming cities and have gradually replaced the Department Stores,the time marks of the era of reform,and open-up and become a pace of pilgrimage of the modern consumers.There has been sufficient dominant research on the shopping centers in the scholastic circle,such as the aspects of the industry concentration,operation and management and planning and designs;however,regarding the exploration on causes for the booming constructions of shopping centers with major efforts from various cities,the shopping addiction of the consumers,and the regarding of the shopping center as the place pilgrimage in addition to the superficial positive strength of economic development,the hidden negative strength of “culture and dissemination elements”is more worthy of studying.This Paper intends to through the interpretation the culture of China's modern shopping centers and the interpretation of dissemination,reveal the reasons for the popularity of the shopping centers,and conduct in-depth analysis on the elements of the shopping centers: commodities,consumers,space and advertisement,it makes an innovative proposal of an internal circulatory system of mutual dissemination and 4-dimensional interactions,which is formed by the shopping centers erected by commodities(materials),consumers(people),space and advertisements,and it has become a medium for popularizing the consumption culture and shaping the routines of modern people in a divergent and gradual way.In addition it unveils the bewildering veil that is fabricated by the landscape paying and space allocations thus giving the modern people a dialectical warning that while enjoying the pleasure of consumption,they should not get lost blindly and become puppets of materials.Finally,it is hoped that amid the current increasingly restless era in which people need to decompose the boredom of modernity with the aid of money and consumption and it will be able to revive the charming perspectives not mediated by materials but rather by the natural interpersonal interactions.