| In recent years, the competition of mobile communication service market is becoming increasingly fierce, the level of basic price is getting lower and lower. The operators changed their focus to Group Service one after another, and hoped to find a new market. Group business is one of value-added services which has some unique advantages, such as exclusiveness; stickiness of keeping customer; providing preferential price. Group business can retain high-end users effectively.Group Service of mobile communication is still a primary product.The operators keep paying resource to Group Service. So it’s very important to research the Strategy of the Group Service.This paper will focus on the situation,process and existential issues of group service in China Mobile group Inner Mongolia Co. The development environment of group service (including macro-environment, industrial environment and the opportunities and threats) in the current market conditions of the Group Service of China Mobile group Inner Mongolia Co.;and The development condition of group service (including resources conditions and professional qualifications, and advantages and disadvantages) of the Group Service of China Mobile group Inner Mongolia Co.; The suggestions about strategy and implementing measures of group service development of the Group Service of China Mobile group Inner Mongolia Co. Through the above analysis, in combination with the SWOT analysis method.The views of this paper are that the importance of the mobile communication business group for China Mobile group Inner Mongolia Co. is increasing gradually, and the market circumstance is good for the development of group service, so, a clearly strategy of group service is very important. In order to ensure the healthy development of the business group, China Mobile group Inner Mongolia Co. should take measures including catching the opportune time, analyzing the competition situation, clearing development strategy, and cultivating core competence. |
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