| As the domestic residents’ wealth growth and the awareness of financialinvestment enhance, the innovatively research and develop of financial products forbank has become an important method for banks to reflect competitive strength, andto attract investors. The financial products market has grown out of nothing, andbecomes a huge monster that annual sales reach one hundred thousand yuan.2004isthe first year of its release, only127new products were released then, but thefollowing development speed makes a spurt of progress. In2012, the bank financialproducts amounts to28239, rose25.84%higher than in2011. While, the issue size isreached24.71RMB, a45.44%growth compared with2011. The number and scalehas reached a new record. Bank financial products’ scale and fund balance pass that offund, insurance, trust and asset management products considerably.This paper makes research and analysis on the innovation of personal financingproducts of the commercial banks. The article is divided into six parts. The first partintroduces the basic framework of this paper. The second part comb relevant theoriesof the commercial banks’ financial products’ innovation. The third part analyses thebank financial products motivation of the innovation. The fourth part is thedevelopment and innovation practice of the financing products. Through thecollection of the data, analyse the expected return on the2012financial products indetail. Combined with the case, analyses the innovative practice of financial products.The fifth part analyzes the existing problem of financial products’ innovation. Theproblem is mainly reflected in five aspects, that about the financial operation mode,the development of financial market depth limit shortage, internal bank financingproduct innovation departments lack of independence, financial product homogeneityand financial services supporting lacks. The sixth part discusses the innovationstrategy and policy bank financial products, that has a certain practical significance. |
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