Research On Financial Products And Service Innovation Of Rural Commercial Banks

China is now a developing country.The transition from traditional agriculture to modern agriculture is the current development route of China's agriculture.The success of agricultural transformation depends directly on the improvement of China's rural financial market.China's rural financial market is still not perfect at present,and the number of formal financial institutions as fund providers is relatively small in rural areas.As a commercial financial institution,a rural commercial bank needs to realize its market positioning of “serving agriculture,rural areas and farmers,and commercial operations”.Rural commercial banks(rural credit cooperatives)play an important role in China's economic system and play an important role.However,how agricultural commercial banks achieve this goal in high-risk,low-yield,and low-compensation rural financial markets is an issue that needs to be focused on.This paper mainly studies the financial product innovation of rural commercial banks serving “agriculture,rural areas and farmers”.Taking Hanshou Rural Commercial Bank as an example,on the basis of summarizing the research results obtained by the company,it mainly analyzes the relationship between the commercialization of rural commercial banks and the service of “agriculture,rural areas and farmers”;The financial product innovation of Sannong is analyzed in detail,summed up its practical experience,and proposed the financial product innovation of rural commercial banks in line with the reality of Hanshou for “agriculture,rural areas and farmers”.The research in this paper finds that there are some problems in the financial products and services of rural commercial banks in Hanshou County.First,there are few types of products,and a few types of loans including only one license and quick loan are introduced.Not big,often can not meet the needs of local rural residents for funds.Second,the loan period is short and the interest rate is high.The credit time provided by the farmers is generally short,mostly in 1-3 years,and the one-year interest rate is generally between 8% and 10%.Third,the lack of effective collateral in rural areas has caused the property rights of farmers to be truly transformed into wealth.Fourth,the credit process is not standardized.There is a lack of in-depth investigation of loans and a lax review of loanprocedures.Fifth,the credit risk prevention ability is weak.The establishment of the rural credit system is still not perfect and perfect.Sixth,loan supervision and management can not keep up.Loan supervision and management can't keep up,post-loan inspection and supervision mechanism is not perfect,and loan management is lagging behind.Seventh,the overall quality of employees is not high.The staff's cultural level is not high,financial knowledge is lacking,and the Bank's rules and regulations are insufficiently applied.This paper promotes the suggestions for the innovation of financial products of Hanshou Rural Commercial Bank.First,strengthen the development of the credit market for silver agricultural products.Formulate a more reasonable level of loan interest rates,set reasonable,differential,and scientific interest rate levels for rural households;set appropriate loan quotas,relax loan maturities,and extend the loan period for small loans granted to farmers to 2-3 Years;strengthen loan repayment pressure and sense of responsibility,from individual personal property guarantees,legal investigations,personal credit ratings,etc.,to strengthen their sense of responsibility for repayment.Increase credit promotion efforts and timely and effectively publicize the credit policies of commercial banks.The second is to strengthen the risk prevention management of Yinnong credit products.Standardize the credit process,seriously strengthen the pre-lending investigation work,and strictly issue the process.Improve the construction of rural credit system,focus on improving the credit files of farmers,and improve the construction of rural credit system.Vigorously promote the agricultural loan insurance business,establish a loan guarantee insurance working mechanism,and actively promote the construction of the rural insurance market.Strengthen post-lending supervision and services,and establish a scientific and perfect post-loan management responsibility system for rural household loans.The third is to strengthen the management system of rural commercial banks.Promote service innovation and improve service quality,and adhere to the development of serving agriculture and rural areas.Establish a credit crisis emergency management mechanism,establish an electronic regulatory mechanism for the credit industry,establish a credit supervision information exchange mechanism,and establish a credit incentive mechanism for the credit industry.The fourth is to standardize credit government management,increase fiscal and taxation policy support,establish a government-led credit credit guarantee system,establish a multi-level credit industry supervision system,establish a credit legislative mechanism,and moderately relax the business scope of microfinance enterprises.