Sightseeing And Picking Park Tourist Satisfaction Research

Sightseeing and Picking Park, as a kind of agricultural leisure tourism attraction, provides travel services for tourists and satisfies tourists’ demands. Its development must rely on visitors. It will not survive without visitors. Therefore, it will bring the common problems of tourism industry---the satisfaction of tourists. In addition, the researches on tourists’ satisfaction and demand play an important role in long-term development of Sightseeing and Picking Park.The problems of Sightseeing and Picking Park in the management, not only will lead to dissatisfaction, but also will have a direct impact on tourists’ experience and satisfaction. To a certain extent, it can also lead to economic decline, and even hinder the development of the park.In the tourism market competition situation, how to operate and manage it scientifically is an important research task of developing Sightseeing and Picking Park healthily and sustainably. Promoting customer satisfaction is the most effective way, which is accepted by the current domestic and foreign scholars in controlling the sustainable development of scenic spots.Therefore, understanding the tourists’ satisfaction on Sightseeing and Picking Park and finding out the tourists’ satisfaction factors have very important significance to improve the park service, enhance its reputation, enhance its economic benefits, even for the planning and construction of new park.On the basis of the existing research results and the relevant theories at home and abroad, this article constructs Sightseeing and Picking Park tourists’ satisfaction evaluation system, combined with the present situation and the characteristics of Sightseeing and Picking Park. The system includes eighteen indexes which influence the tourists’ satisfaction.Through the empirical research of Nanjing JiangXinzhou Grape Park and survey of its tourists, using the method of descriptive statistical analysis and factor analysis to the questionnaire data processing, this article draw the main influence factors and extent of Sightseeing and Picking Park visitors’ satisfaction. And five public factors were concluded from the eighteen indicators by the method of factor analysis. Ranking the five aspects of the influence degree of the tourists’ satisfaction from high to low, there are:quality of service perception factor, internal environment factor, picking garden products perception factor, tour comfort perception factor, the external environmental factors.Based on the conclusion of the empirical research, this article find out the problems existing in the management of Sightseeing and Picking Park:too few activity types in the park, simple setting and lacking of strong participation; the infrastructure is not perfect and the maintenance is not good; staff service quality is not good enough, lacking of professional guides; traffic management in the park is inflexible.