The Development Strategy Research On CTI Tianjin Branch

With social progress and development, and based on the demand of product quality, healthy lifestyle, the safety of the production and living and social and environmental protection requirements, the testing industry continues to increase. Since2002, with the rapid growth of globalization and international trade, testing industry has become one of the best prospects for development and the fastest growing rate service industries in China. And Private and foreign-based third-party testing industry has maintained a growth rate of over30%. In the next few years, with the improvement of living standards, the rapid development of China’s manufacturing industry and continuing growth of foreign trade, the testing market in China will continue to maintain a rapid growth.This article combs the profile of CTI, and after systematically compiled materials of the testing industry, it conducts a comprehensive analysis on the external and internal strategic environment of CTI Tianjin Branch. And then the opportunities and threats from external strategic environment and strengths and weaknesses from the internal environment CTI Tianjin Branch currently faced are obtained. On this basis, the article uses the SWOT analysis to study the alternative strategies of CTI Tianjin Branch and then uses QSPM matrix to measure the strategic choice of CTI Tianjin Branch. And according to the vision and mission of CTI Group, the strategic objectives and values of CTI Tianjin Branch, and from the perspective of CTI Tianjin Branch and its four main business units, the article works out a growth strategy for CTI Tianjin Branch.This paper concluded that CIT Tianjin Branch should make more contact with the government, recommend talented persons, build brand and increase marketing measure. According to different business department, this paper gives different advice that contribute to its development.