Research On The Development Strategies Of Hangzhou XL Technology Co.,Ltd.

This paper mainly researches the development strategy of Hangzhou XL technology limited company,the main content is through the investigation of Hangzhou XL Technology Co.,Ltd.,to understand the development situation of Hangzhou XL Technology Co.Ltd.,and conduct research on the current problems,the theoretical knowledge learned by student,help develop Hangzhou XL science and Technology Limited company the development of the new strategic planning and implementation of measures.This paper first introduces the research background,the main research object of Hangzhou XL science and technology limited company's industry development,the development of the company are introduced,and also illustrates the current development trends in the industry.In the research literature,this paper mainly consider the XL company in the ICT industry belongs to the small and medium-sized enterprises,so the research on the domestic literature from the perspective of three concepts and definitions,enterprise development strategy of small and medium-sized enterprises development strategy and characteristics of the development of ICT business were studied,and the literature research in the is mainly to the latest overseas research are introduced.Based on the understanding of the concept of strategy,this paper studies the theory of strategic management,and determines the framework of strategic analysis using the Oriental strategic framework.In the third chapter,based on the XL's internal and external environment analysis,through the analysis of the software industry,environment industry competition environment and internal environment analysis,finally using SWOT analysis method of strategic direction for XL.In the fourth chapter,the development strategy selection and target determination of XL company are carried out,and the implementation of the strategy is divided into three stages.In the fifth chapter explains the strategic development of XL's security measures.This paper argues that although XL Technology Co.,Ltd.is in a competitive environment,but the company has found the key path of strategic development in the development,there is still much room for development in the future.