Current Situation And Countermeasures Yibin Rural Tourism Development

Rural tourism as a new kind of tourism, both at home and abroad has become a more mature forms of tourism. Rural tourism in China started late, only just emerging in the1980s of the last century, although the rise of late, the development is extremely rapid. After nearly three decades of development, rural tourism has for the city residents to accept and love of travel. Yibin City is a city rich in tourism resources, along with the rapid development of rural tourism in our country. Yibin City, rural tourism to quickly grow up. However, in the development of the early lack of theoretical guidance and relevant departments to unified management planning, there have been many problems in the development of rural tourism in Yibin City, Yibin rural tourism targeted specialized study is of practical significance.The results show that, the analysis of rural tourism the status quo in Yibin City, to explore the main factors to affect the development of local tourism, and to make recommendations on this basis to a greater extent to promote the development of rural tourism in Yibin City. The results show that. Yibin City tourism awareness, highlight the advantages of the development of rural tourism resources in the climate, location, industry, prices, policies, and its development by all levels of government support in Yibin City. But there are also poor economic benefits of rural tourism industry driving force is not strong, poor infrastructure, outdated business concept, the quality of employees is low. the overall reception is weak, low cultural taste and other issues.To solve the above problem, this paper proposed the development of rural tourism in Yibin City the following recommendations:changing concepts, the times, improve service quality; local conditions, improve the scientific planning; standard management, strengthen the spirit of interactive coupling capability:attention to environmental protection and education to enhance awareness of farmers and self-discipline:market-oriented, development of rural tourism commodities.