Folk Custom Tourism Development

Following with the development of economy and society, the era of tourism development hasarrived. The folk tourism occupies an important position in the tourism income, for it can promotethe development of local economy and the protection of cultural relics. The Bai Lu village in GanCounty has a long history and colorful folk culture, but the folk tourism is still in the embryonicstage. Development of the folk tourism can promote the application and development of folkloreand folk tourism theory, promote Hakka cultural exchanges, strengthen Hakka people contact athome and abroad, promote local tourism and economic development of the local, enrich culturallife of the people and promote the protection of cultural relics.The author uses the method of fieldwork investigation, historical literature, comparativeresearch, questionnaire survey and comprehensive research on the folk tourism research. Throughinvestigating, the author acquires a large number of data. The author thinks that the village has theprofound historical culture, natural resources and human resources. But the tourism developmenthas many adverse factors. Such as, the villagers are short of self-cultural-consciousness, and theydismantle old houses to build new houses. They don’t pay attention to the protection of culturalrelics, and the consciousness of the village tourism development is not strong. The geographiccondition of the Bailu village is poorer, and the tourism infrastructure is imperfect, so theybecome the bottleneck of the folk tourism. This paper puts forward ideal that the developmentshould be on the basis of the protection, and pay attention to live transmission of the culturalheritage and put forward a series of constructive measures in specific tourism development. Theinnovation contains the perspective of folk tourism development at home and abroad, a systematictheoretical and practical research of Bailu village tourism for the first time, the RMP analysis andSWOT analysis of the folk tourism resources, the analysis of Bailu tourism community modeand the perspective of macro and micro study of Bailu folk tourism.