| This article has carried the detailed analysis and summary on the sesame industry development in Henan province and conducted empirical analysis of inspection on sesame main producing areas-Zhumadian. On a basis of analyzing the sesame planting, processing, marketing and other aspects as well as sesame industrialization process, this paper finds out the problems and the influencing factors of the sesame development in Henan province. Based on successful experience of the sesame industry or other crops industry development in China and abroad, we put forward several aspects of sesame industry suggestions and measures for the industrial development in Henan province.Through the survey data analysis to the main areas of sesame in Zhumadian, this paper analyzes the planting willingness of farmers with logit model, the influence of sesame in Henan Province industrial development factors are:panting spare time, planting area, planting income proportion and the comparison benefit, these factors are very important on farmers’planting sesame probabilities. Planting spare time on farmers’choice of sesame seed is negatively correlated, migrant increase directly affect the farmers planting sesame this labor-intensive crops; the area of the farmer’s planting determines the choice of crop varieties directly, if the land is more and more dispersed, they have no more choice on planting crops, farmer can choose to grow a high degree of mechanization, specialization of crop planting; the information disequilibrium result from planting decisions rely on feeling. They often only consider the last year’s crop relative earnings, compared with big profit the crop became farmers selected objects. I found out the farmer’s age and years of education had little effect farmers’planting sesame decisions through the model test, now as a result of information transformation and transportation convenience, farmers communicate with friends and family in planting decision-making by telephone.Because the level of education is not high, low income and planting small area, the farmer in a weak position in information transmission and circulation, it result from managemant decision error, cause loss; cheating when buying endowment, at the time of saling, not grasp the opportunity, the products cannot sell a good price; operating in the selection of projects, not know what course to take; and cultivation technology of sesame varieties and are subject to certain constraints, sesame seed crop demand flexibility is lesser, farmers in planting to be the largest gains; they are all the problems of the development of sesame industry the deep-seated reasons.Finally, I gave some countermeasures of the aspects of sesame industry development:1. In addition to their own efforts, some changes in agricultural information vulnerable position, all levels of government and the community should try to help farmers, make them timely, accurate, cheap, convenient access to information. To establish a national one of the multi-level agricultural information network. We should vigorously develop the rural compulsory education of nine years and agricultural education, improve the scientific culture quality of broad farmer masses, improve their ability to receive information, using a variety of methods to support and initiate agriculture communication industry.2. Increase investment in scientific research and technology popularization, at the national, provincial, local needs unity and cooperation, improve the sesame industry technology system, accelerate the sesame seed technology research and development and promotion. According to the province, the actual geographical environment for R&D of different sesame varieties, by constantly improving technology, solve the problems that the development of sesame industry, improve the farmer’s enthusiasm and good yields.3. The establishment of standardized sesame production base, large-scale, industrialization in order to create more income, and seeding sesame also need scale cultivation, improve the level of production. In order to" enterprise+base+technology+farmer " for the industry development pattern, promotes the Henan province sesame industry standardization of production and further development of sesame seed quality management. Based on the standard base farmers to join the unified training, popularizing scientific knowledge and cultivate specification, reach finally is able to establish a standardized sesame production base, can use admirable breed, unified standardized cultivation, unified input corresponding to input, unified management, unified buy sesame production management system.4. Raise the farmer’s systematism level, enhance the farmer organization level, must insist on the market oriented, enhance the market competitiveness of agricultural products as the core, focus on four basic work.. Based on the advantages of resources, enhance the scale base, achieve" A1Qaeda"; cultivate the leading enterprise, innovation manages a mechanism, implementation " organization"; to cultivate the market system construction, sales network, realize the circulation organization; development of professional cooperation, pay attention to the self service, achieve" cooperation organization".5. Henan province is agricultural big province, it is also in China, the development of sesame processing industry has be richly endowed by nature conditions of the creation of sesame processing famous brand. Long-term since, Henan provincial Party committee of Henan agricultural product processing especially for sesame processing industry business development gave much attention and policy support, establish to develop a number of outstanding sesame processing enterprises, expand business of a batch of bibcock, breed a batch of famous brand, do greatly strong sesame processing industry development. |