| In the new media era,]three nets fusion step by step, continuous development of channel specialization, the audience listening habits change gradually, the development of traditional broadcast media,facing a big challenge. News frequency as the main frequency of broadcast media, which is a radio station to do the level of Taiwan, brand image and social responsibility. China sound to news station for the enterprising, stand on solid ground, on the first chair news radio frequency. In the era of information media fusion, how in the fierce market competition to survive, develop and lead the reform Chinese news broadcast, this is Chinese sound as the leader responsibility, common concern and domestic and foreign news media problem.China sound brand program "news" take the initiative to meet the challenges, to take innovative measures, through several revisions, to win the initiative in the competition. In this paper several times since China sound "news" broadcast revision as reference, starting from the revision background, analyzes the intention and effect a revision, explore its Chinese broadcasting reform reference value and significance, and summarizes the path radio news innovation and development:namely, to professional win authority, active leveraging the new media to enlarge its advantages, focus on brand building to promote the media image.According to the "new news" are deeply discussed and refined its successful experience, to analyze the effect of the reform of China’s broadcasting industry demonstration."New news" broadcast, based on inheriting good traditions, and increase the number of innovation, and give full play to the advantages of broadcasting in the field of Journalism and communication. For the development of news comments, broadcast news broadcast mode of expression, has enlightening significance and exemplary role.In addition, the "news" and China’s broadcasting career future prospect, puts forward the existing problems and try to solve.This paper discusses the development trend of new media era of broadcast news, from business strategy adjustment, the new media use, news content, news in the form of promotion optimization suggestions and Thoughts on several aspects, hoping to be helpful for the further development of China’s radio broadcast to reform, in order to win in the fierce competition of the media space for survival, to obtain sustainable development. |
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