The Study Of The Communication Path And Effect About Rumors On Weibo

Rumor is an old information dissemination way.The history can date from the birth of human. It always exists not only in the history but also in the real word. From the1940s,the study of Allport and Postman help us know the rumors. People who study rumors are psychologists, sociologist, communication, scholars anthropologists, government officials and so on. The research vision of the scholars becomes open from narrow,many people realize that rumor is not false.The connotation of the rumor is very rich. It not only refers collective memory of some times or some people and reflects some kinds of social psychological, but also becomes a spontaneous way of solving problems selected by people.Now.there is two kinds of study about rumors.The first one is psychoanalysis.This kind of view thinks that rumor is a information dissemination way of reflecting the people’s psychology and inheriting the collective memory when the people are unleashing a mood.The second way is functional analysis.It means that rumor is a kind of consultation mechanisms.lt may not tell us the truth,but it can direct us to look for the truth.The words of the paper are more than40thousand and there is four parts.The first part,I analysis the concept of the rumors and point out that the rumors are not always false.In the second part,I discuss the difference between rumors on Weibo, traditional rumors and the rumors at the ex-Weibo age.Third part,I will analysis the social and mental factors in the communicating of the rumors.Fourth part,I will analyze what effects the rumors can take.Though these analysis.I get this conclusion that there are many false tumors on Weibo,but the refuting about rumors becomes easier.The Weibo looks more like "the free market of view". At the same time,we also should realize the inequality taken by node communicating and influence behind of the equality.Opinion leader never becomes so important in the communicating of the rumors on Weibo.To the false rumors,we can’t only depend on people’s critical ability.the critical will must be considered too.