Research Of The Status And Questions Of HANWANG E-book

In the course of China’s e-book industry development, HANWANG e-book has become a representative of many e-book manufacturers, to promote the rapid and steady development of the e-book industry. But things have changed. To the limit of2010, the development of HANWANG e-book has gone through the ups and downs. As an industry leader, HANWANG e-book showed the excellent results in2008-2010. Under the impact of the various electronic reading methods, as well as the shortcomings of HANWANG e-book itself in the industrial chain, HANWANG e-book was on the decline in achievement from2011.This article focuses on the difficulties and problems of HANWANG e-book, to analyze and study the competition from the e-book reader, the platform war, their shortcomings, the imperfect industrial chain and so on. As a comparison, this article also analyze some other companies which has a better development, such as Apple, Amazon and SNDA, to give an example to HANWANG e-book and the whole e-book industry in China.