Analysis Of Financial Public Opinion In Network Environment

With the rapid development of modern science and technology, network information media industry is also increasingly progress, in the daily life of people in the network environment, the contact is the largest micro-blog, blog, Post Bar in this category, mainly to comment on open Internet platform. From the very beginning of easy just released some important information platform, progress as a mutual understanding, open society website interaction, resource sharing. Due to the wide range, so whether in the hand, have a different effect on various kinds of information society. The financial industry is no exception, in the fierce market competition, more and more listing Corporation to enterprises to keep up with the rapid pace of information era, most companies will have their own company’s official website and official forum, in these sites, people can talk about commodity trading experience with freedom, and those holding large amounts of funds investors pay more attention to the netizen’s comments, during the time of decision-making and even a lot of according to the network on the information exchange, formed a two-way choice, so for the development of enterprises or for the development of the entire financial industry will be advantageous. However, in the information open and inevitably we must also clearly understand, there are a lot of people use this open interconnection network platform to took the opportunity to speculation or release some false information to induce people to invest, to generate a lot of mistakes, so, it had great influence on the financial market stable.In this paper, the first chapter introduction mainly noun explanation and research summary of origin, the related research both at home and abroad, research contents, research methods and research purpose and meaning. The second chapter, respectively from the network of public events with, weibo become the main bearing platform of network public opinion and the three aspects of the real impact of the microblogging public opinion on the macro background of frequent financial public opinion. The third chapter "huaxia bank to honour the door to financial storm events" as the breakthrough point, from the public opinion of the occurrence, development, climax, fade in different periods, in-depth analysis of the financial public opinion under the network environment. The fourth chapter in the above discussion, it is concluded that several measures to cope with the financial public opinion, to strengthen the management of the media industry information exchange platform and standardize the social masses.The financial industry expectations and the credit industry characteristics based on public opinion, more vulnerable to the effects of. Financial public opinion for public comment on specific financial events and financial operation situation and trend of comments, views and opinions, to produce realistic influence through the mechanism of the actual financial market, financial institutions and financial operation. The maintenance of financial markets, financial institutions and financial operation order based on target, financial regulators to take financial public opinion supervision measures based on.