Application Of Emotional Factors In News Transmission

The human emotions and psychological phenomenons presented in news production and feedbacks, are what we called emotional factors in journalism. Some news facts naturally contain emotional factors themselves, such as the personalities and feelings of the news figures, the positive or negative influences of the news events, and also the communicators expressing emotional response in the reports on purpose or accident. For example, recently during the "Malaysia Airlines MH370out of touch incident" reporting, the TV hosts and journalists showed some emotions and texts. Because the whole process of news communication including information-communicator-media-audience, other than communicator, the reaction of audience is a non-ignorable emotional factor.Human, as a kind of animal that has rich and delicate feelings, is highly sensitive about the words, language and picture information he received. In terms of communication effect, communicators always choose to report with an emotional angle to get the expected result. The audience will be guided in subconscious. In news communication effect, the factors related to emotions are:attitude, value, aesthetic, world outlook, code of conduct, face expression and so on. According to Harold·D wight·Lass well’s theory, news has five social functions which include public opinion guidance and spreading knowledge. Press workers should pay attention to the emotional factors in news and control the expression of emotions in news writing, so as to help news fully work the social functions. This can make audience’s mentality get balance. On the other hand, it helps to promote social harmony.This paper starting from the news communication and emotional factors, firstly confirming the relationship of objectivity principle and emotions. Then it interprets the important role of emotional factors in the process of news communication. It uses a lot of cases to analysis the appliance of current media and the problems in them. According to the studies of the problems, this paper puts forward how to improve application of emotional factors.