Problems& Strategy Research On Wechat Marketing Of Shopping Malls In Shenyang

Nearly two years We Chat marketing team constantly growing,the rapid development of We Chat caused concern of people from all walks of life.Along with the continuous renewal of function,it provided a sustainable development for We Chat marketing of shopping malls in Shenyang.In this paper, using case analysis and text analysis and with the aid of interdisciplinary knowledge of economics,effectively combined the marketing of economics and advertising communication of communications.Through the case studies,To make a judgment and comparison for We Chat marketing of shopping malls in Shenyang,and tries hard to make the direction of We Chat marketing of shopping malls in Shenyang as the focus,to provide a feasible implementation strategies for We Chat marketing of shopping malls in Shenyang.This paper takes Shenyang malls marketing activities as the center, from the perspective of We Chat marketing has carried on the detail and systematic research.The first part the author of media marketing, media services in the market for innovative research, expounds the concept of Shenyang shopping malls We Chat marketing, We Chat marketing advantage, We Chat function used in Shenyang malls marketing.The second part most opinion leaders to Shenyang shopping mall marketing, viral marketing, depth marketing model combining with case analysis.Third part part analyzed the market segmentation, fan viscosity sex difference, lack of professional We Chat marketing planning personnel, less target customers, marketing effect is not significant, user security risks, the six major existing problems.the fourth part put forward the existing problems of reasonable coping strategies.We Chat marketing of shopping malls in Shenyang successively to build its own We Chat marketing platform, trying to unlock them through We Chat marketing success of another door. In We Chat, however each big market marketing the problems existing in the use of that is worthy of research and analysis, so as to make We Chat marketing road of Shenyang shopping malls is more stable and orderly, finally achieve the purpose of commercial profit.