| Summary Domestic television program showing a diverse, pluralistic trends, especially some life TV program. As they are closely related to the leisure daily life of the majority of the audience, their diversification is welcomed by audience. We can find when we turn on the TV that today’s TV shopping programs, reality shows, gourmet dining programs, reality adventure programs and tourism landscape introduce programs abound. Life service programs have strong professional authority and practical guidance characteristics, and the infomercials(TV shopping programs) have strongest response. It spread through television, combines the marketing and television transmission which maximize the media marketing advantages, it also can let the advertisement receiver feel the goods in a comprehensiveã€three-dimensional way. Every family have television now, only if we turn on the TV, we can receive information from advertisements unwittingly, and forming a subtle effect, convenient and fast.And the influence of marketing is more subtle, the way of marketing is more intuitive. Consumers do not need to go to the mall, sitting at home watching TV can clearly understand the relevant product information, and make a phone call to enjoy the convenience of home delivery service, truly enjoy the infomercial "homes, easy shopping " commitment.The developing of TV shopping industry can create a new consumer attitudes of easy to operate and the price is lower, conducive to the growth of the television industry, and faster the developing of other related industry. Well, how does the TV shopping come out? How the domestic TV shopping ’s development process like? What’s the difference between the TV shopping programs we usually seen and some abroad channels which direct marketing through television? Foreign TV shopping program has a very strong development momentum, but why nobody care about it or even questioned sound constantly in our country? Such marketing practices suited to the status quo of the Chinese market or not? If there are improvement needs of this mode? Accordingly,this paper make entry points from communication, program planning and media forms, Combing the domestic infomercials induction course and operation mode through reasonable concluding, analyzing and discussing the existing problems, then find reasonable ways to solve the above questions. How to show the related knowledge of TV shopping to the potential consumer groups and marketing agents, This requires we introduce the past, present, and future trends of TV shopping, grasp the current TV shopping patterns, in order to provide a reference for stakeholders... |
