Construction Cashmere Enterprise Marketing Management Information System

We are big in cashmere manufacture but not strong; we own the best cashmere material but not best enterprise. As the competition more and more intensity, how to ensure living and development of cashmere company? The possible answer is trying to impletement information system of marketing management.Firstly, article introduces the status and problem of cashmere trade, most important is two points-brand is not famous and marketing efficiency is lower. Secondly, elaborates the route and methods to solve the problems. The critical is established information system of customer archives to get custom requires and improve custom loyal. This is the basis for total system. Thirdly, presents operational principle of system. First, it includes fore parts, information system of customer archives, order system, distribution system and selling system. Second, introduces the process of total system. Third, expounds the relevance and interaction among the systems. The last, clears the targets of total system.In a word, the system is the way to solve the existing problems in our cashmere enterprise.