Applied Research On Souvenir Application Design Based On Interaction Design

The research Originates from the part-time when I have engaged in tour guide. During the trip, I found many visitors feel vexed what to buy, and complain of not being able to buy souvenirs that they liked. It influenced the experience of their journey. With the rapid development of mobile networks and intelligent mobile phone, Application has a explosive growth, produced far-reaching influence on our daily life. Tourism is a comprehensive industry that highly dependent on the information transmission. In this background, Tourism combined with Application become an inevitable trend, which resulting in many kind of tourism Application. But the application of tourism distribute imbalance, ignore the important event of tourism shopping, and souvenirs as the preferred on tourism shopping. Based on the above background, this paper center on user, guide by interaction design theory, put forward the concept of souvenirs Application, aimed at improving visitors experience through the way of obtaining information Conveniently.This research is mainly divided into interaction design theory research, product design strategy research, user demand research, information architecture, interaction design and interface design. Firstly, paper made a deep research by literature research concepts related to the topic, make summary and induction on these fields. Then analysis the tourism application in the market, summed up the characteristics and the weak. Then, according to the research results, set the target user group, carried out a detailed analysis of the user demand survey, and based on the interactive design theory, design a good information architecture to provide users with a better shopping experience. After interaction design, low fidelity and high fidelity prototype design steps, design a mobile phone software,which called "tourism purchase",consist of search, recommend, question answering, analysis, map the five functions,The intelligent mobile phone application software is the typical mobile products as the research object, one is the mobile products is important way of product development in the future, which has a strong development potential and economic benefits. The theory significance, carried out in-depth research on the tourist shopping behavior and user roles, provide theoretical guidance for the tourism product design;The practical significance is this study can promote the growth of tourism shopping, effectively improve the tourism industry development is not balanced situation, promote tourism develope into the depth direction. While expanding the tourism souvenirs design boundary, breaking the traditional limitations only for tourist souvenirs design, for the development of tourism souvenirs to explore a new way.