The Research To The Function Of Mass Media Political Guidance

With the development of economic society and information technology, the role of mass media play in social development is more and more prominent and important. It not only has to monitor the social environment coordinate social relations, inheritance social cultural, provide public entertainment and other functions, but also undertake the important task of transmiting political message, enlightenmenting of the general public, guiding the public opinion, fostering political personality, establishing political beliefs and so on. As the organic unity of superstructure, the mass media can’t get rid of strong political factors when participate in social life, no matter at any time or in any form、 by any means. As it were, at the same time of birth, the mass media was on political coat. In the process of communication activities, the mass media are saturated with the national will, national culture, the public belief, political party theory, common ideal and value pursuit, whether it is for information collection and selection or spread and extension. Through political participation, political communication, political guiding politics, mass media goes into all aspects of social and political life, leading the way of political life and promoting healthy development of the political. So with that being said, politics is the soul of solid support and the live of the mass media, at the same time, mass media is the powerful weapon and firm for politics. This paper is on the basis of the Marxist stands viewpoint and method, utilizing the basic theory of political communication, international communication and so on, combining with today’s world、social and political events to study the characteristics and laws that mass media impact the political developments starting from the essence of the political functions of mass media, conducting some beneficial exploration and innovation for strengthening and expanding political guidance function of the mass media and promoting the healthy development of the society and politics.The content of the first chapter in this paper is summarily discussing the relationship between mass media and political; the second is focusing on the analysis of mass media and political guidance function basic connotation, characteristics and status; the third is focusing on the relationship between the mass media political guidance and political orientation and the feature that they mutual influence by combining with the current international and domestic focus, hot and difficult problem; the fourth around the strengthen and expand of the political function of mass media, marching the scientific construction and exploration for system and measures.