Mobile Social Media Users Use Impact On Social Capital

In the year2012, mobile Internet market combine with social media and providea new platform for people’s life. In this digital world, the users produce the content,enhance their personal relationship, express their attitude constantly. All above haveexerted great influence on people’s life style, value, behavior, psychological change.Therefore, the research of mobile social media use combined with user behavior isnecessary.How will this new media affect users? How to measure these changes? Thewriter take social capital as theoretical framework. Linnan defines social capital as "apersonal social network embedded in the resources of actors through action to obtainor use", social networks and social relations is the source of social capital. Thus, theactors’ involvement and use is the basis of individual social capital generation. Thisstudy is based on Linnan’s individual-level model of social capital, combined withdifferent scholars’ concept and research dimensions, come up with the four individualmeasure of social capital: social networks, social trust, social participation, and lifesatisfaction.The writer takes social media user’s demographic characteristics, typepreferences, usage levels, use of motivation, degree of dependency as independentvariables, takes quantitative research methods to investigate its dependent variablesocial networks, social participation, social trust, life satisfaction. The results showthat user behavior has impact on individual social capital.This study investigates the correlation between demographic variable, usagebehavior of social media with personal capital, explores the impact of the applicationchoice and impact of mobile applications on personal social capital. The writer aimsat providing some reference for the development of social media, offering somesuggestions for the use of new media and supply a new perspective for new mediaresearch.