| New media penetrates into the fields of our society with extensive informationsources,interactive propagation mode,trans-time-and-space exchange and personalizedservice,and its participation in the role of subject and object has a profound influence onChinese social governance.The risk has become a social norm when the coming of networksociety.with the deepening of the revolution,China at a double-transitional period faces allsorts of contradictions such as dramatic changes of economic society,injustice in resourceallocation and impeded appeal channels,so,Chinese social reform has a new task that sheshould strengthen social management and innovation, coordinate relations,revisebehavior,solve social problems and conflicts, promote justice,maintain the stability andcoping with the risk..On the day of changing and uncertainty, the new media has a profoundlyeffect on the social governance by creating a piece of expression space where is full offreedom and equality,and it reconstructs the public sphere to some extent where people couldachieve the right of access to mass media, which is based on public media dependency andsocial responsibility. New media plays the role of subject and object in the process of socialgovernance, as the subject, the new media is collaborator with government and mobilizationof citizen; As the control object, new media becomes the object of social governance becauseits lost position and the misconduct of its users; New media also promotes the governmentmanagement ability and enhances the self development of the society as a social tools. Newmedia is closely connected with social governance through these complex roles, and socialgovernance should use the power of new media to make a new change in concept, mode,manner and attitude. the bese way to realize the social effective governance in the new mediaenvironment are delegating powers to lower levels and improving service, cooperation withequality attitude, a dialogue between everyone and flexible open up. |
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