Provincial Radio’s Innovation An Development

The provincial radio station in China is facing the unknown pressure, which also has a huge potentialfor development. The provincial radio stations is our country radio mainstay and backbone, the provincialradio station develop rapidly, which represents the development of China’s radio career. And the best wayto provincial radio development is innovation; and the main problem for the provincial radio station facingis the innovation.After years of development, Hunan people’s broadcasting station is in the first place in theprovincial radio stations in China both in the aspects of radio coverage, program production, operatingincome, system reform; capital operation has obtained the considerable development, which isrepresentative in China’s outstanding provincial radio. Throughout the development process, innovation isthe main driving force of the development of strong. In this paper, the Hunan people’s broadcasting stationas an example, from the history of its development and innovation in practice, analyzes the relationshipbetween innovation and the development of the provincial radio. The development experience of Hunanpeople’s broadcasting station has been fully proved, only innovation can achieve real progress, innovationis to promote the development of things the most positive force, innovation for the purpose of development,development and can provide effective support for innovation, innovation and development is a dialecticalunity.The provincial radio innovation strategy mainly contains several organizational innovation, productinnovation, market innovation, technology innovation etc. it needs to adopt measures, these are: setting upinnovative consciousness, innovative thinking, enhancing creativity; the establishment of learningorganization; establish people-oriented, innovative talent strategy; integration, foreign to fusion;development of new media, improve channel construction; professional set the channel and column; fosterinnovative culture etc. Along with the economic development and science and technology, in the regulatoryrole of the market economy, knowledge of the provincial radio innovation and development is a gradualprocess, innovation and development is the provincial radio our current and future theme.