The Construction Of Celebrities In The Program The Voice

In consumption society profits are the most significant factors considered byproducers who run a TV show as a product. It is produced and publicized by themand consumed by customers as a special commodity.“The Voice”, an Americansinging competition, aims at making profits by producing celebrities.This thesis tries to prove that celebrities in this program are constructed byboth producers and the audience under interactive powers. Specifically, during theproducing, circulating and consuming stages, the competition is full of ideologicalstruggles between producers and the audience. From the three stages, this paper willdiscuss how celebrities in the singing competition “The Voice” are constructed. Atproducing stage, producers construct celebrities by showing contestants’ talent, trueemotions and charisma of body to attract the audience; at circulating stage celebritiesare constructed through negotiation between the audience and the official texts. Onthe one hand, official magazines and websites speak for the positive image ofcelebrities or make up some hot topics about them. On the other hand, throughexclusive online blogs and communities, the audience publishes articles or makescomments freely to resist the dominant ideology, and to some degree, gains thepower to construct celebrities on their part. At the consuming stage, the audienceproduces meanings and acquires pleasures and meanwhile values of celebrities arerealized, which marks that the media have created or constructed celebritiessuccessfully. But according to John Fiske, it does not mean the media can control theaudience who gains power of making meanings. The whole process is around theideological struggle between the TV texts and the audience.