On The Thoughts Of News Propaganda Of Sun Yat-Sen

Sun Yat-sen, the famous revolutionist and propagandist has an important impact on China’s modern history revolutionaries who had been engaged in China revolutionary activities for more than40years. During those years, publicity is one of the mainmeans of his revolutionary struggle. He founded and financed dozens of newspapers and periodicals, as well as punished thousands of political essays. China Daily,Min Bao, and Construction that founded by Sun Yat-sen have made a great impact on Chinese revolutionary struggle.Sun Yat-sen’s newspapers and periodicals’ publicity thoughts was formed from his revolutionary practice and fullfilled with the revolutionary development. In his point of view, the reporter should’have foresight’, who must play the role of journalists and enducator in the people’s propaganda. He highlighted the value and power of newspapers jornalists. In the long process of revolutionary struggle, on one hand, he regarded armed forces as a revolutionary weapon, on the other hand he regarded the newspapers spread propaganda as a revolutionary tools which are indispensable.In order to fully understand the importance of newspapers revolutionaries publicity, he patiently discussed the value and power of the press propaganda in his speeches and articles, summarized and put forward a number of effective propaganda disciplines sand publicity laws. For instance, advocates who themselves should have a noble character, personally, morals, in order to receive the effect of publicity; Advocates should understand the content of propaganda, so as not to mislead others; Advertise should have perseverance, only by perseverance can one spread his opinion to the pubulic. In advocacy work, there must be "sincere" in mind, only by influencing the public with sincerity can one make people willingly, and one can never be used deception to fool the public; Publicity should be "remarks consistent", therefore, different media, different people, at different times should focused to the party’s program and policies to publicity, but should not be conflicting; Publicity should pay special attention to the characteristics of propaganda publicity objects. Different promotional methods to be used to dealing with different occupations, identities, positions and cultures. Only by using correct methods can we have a multiplier effect on our publicity objects.Sun Yat-sen’unique newspaper propaganda and ideological, not only to improve the effectiveness of the publicity at the time of the revolutionaries had a major impact, but also for China’s propaganda theory left a rich legacy of providing a reference for today’s publicity. However, due to historical and class limitations, there still exsisted some idealism part in his theory. Therefore, we should be realistic when analysing and researching his newspaper propaganda. Meanwhile, Chinese journalism history is an important subject in communication studies.