Studies Of The Micro Film’s Function Of Shaping Brand Image

This is a new age in which people no longer have to rush home and be potatoes,listen to the radio, or read a daily newspaper. The way to receive information has beenreplaced, we’re now using a pad or a cell phone at lunch time table, or on the bushome. What they need is to simply click the screen, and they will be able to view anyinformation they want. This new age is called the new media era.The new media time has derived different methods of brand marketing:marketing on micro blog or Wechat. Businessmen are seeking the most suitable waythat less investment to more revenue. However, due to the explosion of information,people have plenty of business information around them. They are stuck in thethoughts of how to send their brand message to the audience more quickly andeasily.Micro film is a product of the new media era, which is a good solution to theproblem. It costs less, and is short and quite useful for highly-educated youngergenerations. Micro films enhance brand awareness, build brand loyalty, and cause theimagination of the brand by exerting subtle influences on the audiences. We can saythat in the aspect of the function of molding brand image, micro film got moreadvantages in shaping the brand than traditional advertisements do.However, the brand marketing micro film also has many problems unsolved. Inorder to better shape brand image, a professional team of micro film producing andpromoting should be set up first. The team should be specialized in shooting micromovie for businesses, and also can take care of the whole process, from promotion to analysis and processing of the audience feedbacks. This team will ensure the qualityof marketing micro film and propagation effects. Secondly, we should catch theopportunity for rapid development of mobile Internet, promoting micro film on themobile terminal uploads and broadcast platform. In addition, we need self-regulationsupervision by government. Micro film market is developing rapidly, many lowquality micro films are accompany with the tide. In the absence of micro moviereview mechanism, the industry must be self-discipline and self-examined, and thequality of the micro film should be enhanced, rather than chasing the audience’s poortaste.